- 1 OWNER AND DATA CONTROLLER
- 2 INFORMATION COLLECTION, BUSINESS PURPOSE AND USE
- 3 Log Data
- 4 Cookies
- 5 DATA STORAGE
- 6 LAWFUL BASIS OF PROCESSING PERSONAL DATA
- 7 DATA RETENTION
- 8 THIRD-PARTY DISCLOSURE
- 9 YOUR RIGHTS
- 10 YOUR RIGHTS UNDER THE CCPA
- 11 YOUR RIGHT TO OPT OUT OF THE SALE OF PERSONAL INFORMATION
- 12 NON DISCRIMINATION AND NOTICE OF FINANCIAL INCENTIVES
- 13 SECURITY
- 15 CONTACT US
- 16 CalOPPA (CALIFORNIA ONLINE PRIVACY PROTECTION ACT)
- 17 Do not track signals
- 18 COPPA (CHILDREN ONLINE PRIVACY PROTECTION ACT)
Last updated: January 18, 2022
OWNER AND DATA CONTROLLER
The Purposely Lost (“us”, “we”, or “our”) operates https://www.thepurposelylost.com (the “Site”).
Contact email: hello (at) thepurposelylost (dot) com
We are committed to protecting and respecting your privacy.
This Site collects some personal data from its users.
By submitting personal data to us, you agree to us using your personal data as follows.
INFORMATION COLLECTION, BUSINESS PURPOSE AND USE
While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to name, email address, cookies, usage data, password.
We may use your personal information to:
- send you our newsletters from time to time
- manage contacts and send messages
- ensure that content from our site is presented in the most effective manner for you and for your computer
- provide you with information, products or services that you request from us which may be of interest to you
- carry out our obligations arising from any contracts entered into between you and us
- interact with external social networks and platforms (i.e. social media widgets and share bars)
- allow registration and authentication (i.e. affiliate portals and membership areas)
- allow access to third party services’ accounts
- monitor infrastructure
- manage hosting and backend infrastructure
- interact with live chat platforms
- carry out remarketing and behavioral targeting (including display ads)
- display content from external platforms
- carry out commercial affiliation (i.e. display ads)
- interact with support and feedback platforms
- manage user database
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device. Personal information does not include
- Publicly available information from government records.
- Deidentified or aggregated consumer information.
- Information excluded from the CCPA’s scope
In particular, we have collected the following categories of personal information from our users within the last twelve (12) months:
|A. Identifiers.||A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.||YES|
|B. Personal information categories listed|
in the California
(Cal. Civ. Code §
|A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.||YES|
or federal law.
|Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth, and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).||NO|
|Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.||YES|
|Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.||NO|
|F. Internet or other similar network activity.||Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.||YES|
|Physical location or movements.||YES|
|H. Sensory data.||Audio, electronic, visual, thermal, olfactory, or similar information.||NO|
|I. Professional or|
|Current or past job history or performance evaluations.||NO|
information (per the Family
Privacy Act (20
1232g, 34 C.F.R.
|Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.||NO|
drawn from other
|Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.||NO|
We obtain the categories of personal information listed above from the following categories of sources:
- Directly from you. For example, from forms you submit or transactions related to products and services you purchase.
- Indirectly from you. For example, from your browser while visiting our Site.
- From third parties. For example, from our business partners or service providers.
We do not intentionally collect or use the personal information of minors under sixteen (16) years of age or sell it with or without affirmative authorization.
Like many site operators, we collect information that your browser sends whenever you visit our Site.
This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.
In addition, we may use third party services such as Google Analytics that collect, monitor and analyse this data.
Cookies are text files with a small amount of data, which may include an anonymous unique identifier.
Cookies are sent to your browser from a web site and stored on your computer’s or tablet device’s or mobile device’s part of the hard drive specifically designated for cookies.
Like many sites, we use “cookies” to recognize, collect, and/or track information about, and relevant to, your usage of the Site.
LAWFUL BASIS OF PROCESSING PERSONAL DATA
We may process personal data relating to users if one of the following applies:
- users have given their consent for one or more specific purposes;
- provision of data is necessary for the performance of an agreement with the user and/or for any pre-contractual obligations thereof;
- processing is necessary for compliance with a legal obligation to which we are subject;
- processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us;
- processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.
We process and store your personal data for as long as required by the purpose they have been collected for.
- personal data collected for purposes related to the performance of a contract between us and the user will be retained until such contract has been fully performed;
- personal data collected for the purposes of our legitimate interests will be retained as long as needed to fulfill such purposes;
- we may be allowed to retain personal data for a longer period whenever the user has given consent to such processing, as long as such consent is not withdrawn;
- we may be obliged to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users (such as, for example, ConvertKit), so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
- Category A: Identifiers
- Category B: California Customer Records personal information categories
- Category D: Commercial information.
- Category F: Internet or other similar network activity.
- Category G: Geolocation data.
We disclose your personal information for a business purpose to the following categories of third parties:
- Professional service providers.
- Third parties whose services you purchase through our Site.
- Social Media Networks.
Users have the right to do the following:
- Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their personal data.
- Object to processing of their data. Users have the right to object to the processing of their data if the processing is carried out on a legal basis other than consent.
- Access their data. Users have the right to learn if data is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing.
- Verify and seek rectification. Users have the right to verify the accuracy of their data and ask for it to be updated or corrected.
- Restrict the processing of their data. Users have the right, under certain circumstances, to restrict the processing of their data. In this case, we will not process their data for any purpose other than storing it.
- Have their personal data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their data from us.
- Receive their data and have it transferred to another controller. Users have the right to receive their data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any undue delay.
- Lodge a complaint. Users have the right to bring a claim before their competent data protection supervisory authority.
You can exercise your right to prevent such processing by contacting us at hello (at) thepurposelylost (dot) com or via the contact form on our Get In Touch page.
These requests can be exercised free of charge and will be addressed by us as soon as possible and always within thirty (30) days.
YOUR RIGHTS UNDER THE CCPA
Users who reside in California have the right to request any of the following
- disclosure of the categories and specific pieces of personal information we have collected
- deletion of personal information we have collected from you
- disclosure of the categories of personal information we have collected, the categories of sources from which we collected it, the business or commercial purpose for collecting or selling it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected
- disclosure of the categories of personal information we collected or sold and the categories of third parties to whom it was sold
You have the right not to receive discriminatory treatment for the exercise of these privacy rights.
Requests can be submitted by you or someone legally authorized to act on your behalf by email to hello (at) thepurposelylost (dot) com and via our web form.
These requests can be exercised free of charge and will be addressed by us as soon as possible and always within forty-five (45) days.
YOUR RIGHT TO OPT OUT OF THE SALE OF PERSONAL INFORMATION
Under the CCPA, “sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.
As per the CCPA definition, selling personal information includes disclosing information to a third party by using analytics tools, running ads or having social media pixels and plugins installed.
Users who reside in California have the right to opt out of the sale of personal information.
Requests to exercise your right to opt out can be submitted by you or someone legally authorized to act on your behalf by email to hello (at) thepurposelylost (dot) com and by following the link below and submitting your request via our web form.
NON DISCRIMINATION AND NOTICE OF FINANCIAL INCENTIVES
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.
Any financial incentive we offer will reasonably relate to the value of your personal information and will describe the material terms of the financial incentive program. Participation in any financial incentive program we offer requires your prior consent to opt in, which you may revoke at any time.
We do not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.
The security of your personal information is important to us.
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.
In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Unfortunately, no method of transmission over the internet is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
CalOPPA (CALIFORNIA ONLINE PRIVACY PROTECTION ACT)
We agree to users visiting our Site anonymously.
Do not track signals
Pursuant to the California Online Privacy Protection Act (CalOPPA), we hereby disclose that we do not currently honor “do not track” signals issued by browsers or other third-party sources.
COPPA (CHILDREN ONLINE PRIVACY PROTECTION ACT)
For the collection of personal information from children under the age of thirteen (13) years old, we comply with the Children’s Online Privacy Protection Act (COPPA).
The Site is intended for individuals who are eighteen (18) years of age or older.
By visiting and using the Site, you represent and warrant that you are of legal age and meet all of the foregoing eligibility requirements.
The Site is not intended for children under thirteen (13) years of age.
We do not specifically market to children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen (13).
If you are under thirteen (13) years of age, please do not use the Site or provide any information on the Site, including your name, screen name, username, address, telephone number, email address, and payment details.
If we learn we have collected or received personal information from a child under thirteen (13) years of age without verification of consent from a parent or guardian, the personal information collected or received shall be deleted with no delay.
If you believe we might have any information concerning a child under thirteen (13) years of age, please contact us at hello (at) thepurposelylost (dot) com or via the contact form on our Get In Touch page and we will endeavor to delete such information with no delay.
thepurposelylost.com ("Website") uses a third party technology called Ezoic.
INFORMATION ABOUT OUR ORGANIZATION AND WEBSITE
Ezoic is committed to protecting your privacy. We will only use the information that we collect lawfully in accordance with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).
Ezoic's principal activities are:
- Website analytics
- Website personalization
- Website hosting
6023 Innovation Way, Carlsbad, California, United States
Northern Design Centre, Abbott's Hill, Gateshead, NE8 3DF United Kingdom
In order to provide our products and services and related support, it is necessary for Ezoic to transfer your personal data outside of the European Union. In such case, the data controller for this data for EU residents is Ezoic Inc. having its registered offices at 6023 Innovation Way, Carlsbad, California, United States. All questions of requests regarding the processing of data may be addresses to [email protected]
PROVIDING VISITORS WITH ANONYMOUS ACCESS
If you do not consent to such collection, you can access this website without disclosing your personal data.
AUTOMATIC COLLECTION OF INFORMATION
Ezoic records data about the individuals and the traffic to this website. Ezoic is this website's limited agent (and data controller in the EU context) for the purpose of providing Internet data and optimization services. Ezoic may use this data to improve its service or enable other services (e.g., using visitor traffic logs or data posted through the service to improve the optimization of other websites).
Ezoic may collect personal information as defined in GDPR (such as IP address and a unique id in a cookie) about visitors to your website for the purposes of statistics, analytics and personalization. In addition, Ezoic works with numerous third parties for the collection and storage of data and the providing of analytics and advertising services.
Use of Personal Information
PROCESSING OF DATA AND CONSENT
We will process the data we collect about you to improve the operation of this and other websites. This information helps us make decisions about what content to show, how it should be formatted, the number, size and placement of advertisements and how content should be delivered to individuals. This information is also used for analysis of performance and reporting.
USE OF APPLICATION LOGS
Our servers automatically record information (“Application Log Data”) created by your use of this website. Application Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We use this information to diagnose and improve our services. Except as stated in section (Data Retention), we will either delete the Application Log Data or remove any account identifiers, such as your username, full IP address, or email address, after 48 months.
The personal information we collect is retained for no longer than necessary to fulfill the stated purposes in section “PROCESSING OF DATA AND CONSENT” above or for a period specifically required by law or regulation that Ezoic is obligated to follow. Personal data used to fulfill verification of certain types of services such as SSL certificate, payments, and billing will be retained for a minimum of 5 years depending on the class of product or service and may be retained in either a physical or electronic format. Even if you request deletion or erasure of your data, we may retain your personal data to the extent necessary and for so long as necessary for our legitimate business interests or performance of contractual obligations. After the retention period is over, Ezoic securely disposes or anonymizes your personal information in order to prevent loss, theft, misuse, or unauthorized access.
CONFIDENTIALITY / SECURITY
We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from: unauthorized access improper use or disclosure unauthorized modification unlawful destruction or accidental loss. All our employees and data processors, who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors’ personal data. We ensure that your personal data will not be disclosed to State institutions and authorities except if required by law or other regulation
DATA ACCESS & DELETION
You have the right to view information that we have collected about you and to request deletion of any personal information we may have. You can use this data lookup tool to complete these actions.
Below is a list of cookies that are commonly set on this website.
|ezCMPCookieConsent||Necessary||Used by the analytics and personalization company, Ezoic, to track when a user consents to cookies.|
|ez_rdr_count||Necessary||Used by the analytics and personalization company, Ezoic, to track redirects|
|ez_rdr||Necessary||Used by the analytics and personalization company, Ezoic, to track redirects.|
|ez_pub_site||Necessary||Used by the analytics and personalization company, Ezoic, to only show the site with Ezoic's features enabled.|
|wordpress_test_cookie||Necessary||WordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow, or reject cookies.|
|__utmt_e||Necessary||Used to throttle the speed of requests to the server.|
|__utmt_f||Necessary||Used to throttle the speed of requests to the server.|
|cookieconsent_dismissed||Necessary||Used to track closure of a cookie consent dialog.|
|PHPSESSID||Necessary||A unique identifier used to preserve states across pages.|
|cf_ob_info||Necessary||Used by Content Delivery Network, Cloudflare, to protect against fraud and speed up web delivery.|
|cf_use_ob||Necessary||Used by Content Delivery Network, Cloudflare, to protect against fraud and speed up web delivery.|
|ez_view_original_only||Preferences||Used by the analytics and personalization company, Ezoic, to show the original site without Ezoic's features.||525600 min|
|ez_view_optimized_only||Preferences||Used by the analytics and personalization company, Ezoic, to show the optimized site with Ezoic's features.|
|ez_view_optimized_only||Preferences||Used by the analytics and personalization company, Ezoic, to show the original site without Ezoic's features.|
|speed_no_process||Preferences||Used by the analytics and personalization company, Ezoic, to turn off site speed features for this user.|
|sitespeed_preview||Preferences||Used by the analytics and personalization company, Ezoic, to allow this user to preview certain site speed features.|
|ez_ad_position_version||Preferences||Used by the analytics and personalization company, Ezoic, to determine if they use the Ad Tester product for this user, used by the Ad Tester extension.|
|ezpicker_showall||Preferences||Used by the analytics and personalization company, Ezoic, to tell the ezpicker app to show all placeholders.|
|ezpicker_nocache||Preferences||Used by the analytics and personalization company, Ezoic, to tell the ezpicker app to run without using the cache.|
|ezpicker||Preferences||Used by the analytics and personalization company, Ezoic, to turn on ezpicker|
|ezosuigenerisc||Statistics||Used by the analytics and personalization company, Ezoic, to uniquely identify you across different websites on the internet so your experience can be customized.|
|ezosuigeneris||Statistics||Used by the analytics and personalization company, Ezoic, to uniquely identify you across different websites on the internet so your experience can be customized.|
|ezds||Statistics||Used by the analytics and personalization company, Ezoic, to store the pixel size of your screen to help personalize your experience and ensure content fits.|
|ez_recommended_pages||Statistics||Used by the analytics and personalization company, Ezoic, to track users visiting from the recommended pages widget.|
|AMP_ECID_EZOIC||Statistics||Used by personalization and analytics company Ezoic for statistics on Accelerated Mobile Pages|
|ezouspvh||Statistics||Used by the analytics and personalization company, Ezoic, to track how many pages a user has visited since their last visit.|
|ezouspvv||Statistics||Used by the analytics and personalization company, Ezoic, to track how many pages a user has visited.|
|ezouspva||Statistics||Used by the analytics and personalization company, Ezoic, to track how many pages a user has visited all time.|
|ezepvv||Statistics||Used by the analytics and personalization company, Ezoic, to track which pages this user has viewed.|
|ezCMPCCS||Statistics||Used by the analytics and personalization company, Ezoic, to track when a user consents to statistics cookies.|
|ezohw||Statistics||Used by the analytics and personalization company, Ezoic, to store the pixel size of your browser to help personalize your experience and ensure content fits.|
|_ga||Statistics||Used to distinguish users by Google Analytics|
|_gid||Statistics||Used to distinguish users by Google Analytics|
|_gat||Statistics||Used to distinguish users by Google Analytics|
|__qca||Statistics||Collects anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content.|
|__utmz||Statistics||Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.|
|__utmb||Statistics||Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.|
|__utma||Statistics||Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.|
|__utmc||Statistics||Registers a timestamp with the exact time of when the user leaves the website. Used by Google Analytics to calculate the duration of a website visit.|
|ezdg||Marketing||Used by the analytics and personalization company, Ezoic, to store demographic information like age and gender.|
|__gads||Marketing||Used to register what ads have been displayed to the user.|
|cto_optout||Marketing||Used by ad network Criteo to record if you've opted of personalized ads.|
Below is a list of usage, technical and identify metrics that are commonly stored and processed when you use this website
A list of Vendors that may be used on this website
Data Usage Purposes
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
2885 Sanford Ave
Grandville, MI 49418
Summary of Requests
If you'd like to see a summary of the requests to know user information, requests to delete user information and requests to opt-out of CCPA compliance that this business has received: https://g.ezoic.net/privacy/thepurposelylost.com/annualRequestSummary regarding thepurposelylost.com