Last updated: January 18, 2022
OWNER AND DATA CONTROLLER
The Purposely Lost (“us”, “we”, or “our”) operates https://www.thepurposelylost.com (the “Site”).
Contact email: hello (at) thepurposelylost (dot) com
We are committed to protecting and respecting your privacy.
This Site collects some personal data from its users.
This Privacy Policy informs you of our views, practices and policies regarding the collection, use and disclosure of personal data we receive from users of the Site.
By submitting personal data to us, you agree to us using your personal data as follows.
INFORMATION COLLECTION, BUSINESS PURPOSE AND USE
While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to name, email address, cookies, usage data, password.
We may use your personal information to:
- send you our newsletters from time to time
- manage contacts and send messages
- ensure that content from our site is presented in the most effective manner for you and for your computer
- provide you with information, products or services that you request from us which may be of interest to you
- carry out our obligations arising from any contracts entered into between you and us
- interact with external social networks and platforms (i.e. social media widgets and share bars)
- allow registration and authentication (i.e. affiliate portals and membership areas)
- allow access to third party services’ accounts
- monitor infrastructure
- manage hosting and backend infrastructure
- interact with live chat platforms
- carry out remarketing and behavioral targeting (including display ads)
- display content from external platforms
- carry out commercial affiliation (i.e. display ads)
- interact with support and feedback platforms
- manage user database
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device. Personal information does not include
- Publicly available information from government records.
- Deidentified or aggregated consumer information.
- Information excluded from the CCPA’s scope
In particular, we have collected the following categories of personal information from our users within the last twelve (12) months:
| Item | Examples | Collected |
| A. Identifiers. | A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. | YES |
| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). | A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. | YES |
| C. Protected classification characteristics under California or federal law. | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth, and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). | NO |
| D. Commercial information. | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | YES |
| E. Biometric information. | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. | NO |
| F. Internet or other similar network activity. | Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. | YES |
| G. Geolocation data. | Physical location or movements. | YES |
| H. Sensory data. | Audio, electronic, visual, thermal, olfactory, or similar information. | NO |
| I. Professional or employment- related information. | Current or past job history or performance evaluations. | NO |
| J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. | NO |
| K. Inferences drawn from other personal information. | Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. | NO |
We obtain the categories of personal information listed above from the following categories of sources:
- Directly from you. For example, from forms you submit or transactions related to products and services you purchase.
- Indirectly from you. For example, from your browser while visiting our Site.
- From third parties. For example, from our business partners or service providers.
We do not intentionally collect or use the personal information of minors under sixteen (16) years of age or sell it with or without affirmative authorization.
In addition to the above, we may collect log data and use cookies.
Log Data
Like many site operators, we collect information that your browser sends whenever you visit our Site.
This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.
In addition, we may use third party services such as Google Analytics that collect, monitor and analyse this data.
Cookies
Cookies are text files with a small amount of data, which may include an anonymous unique identifier.
Cookies are sent to your browser from a web site and stored on your computer’s or tablet device’s or mobile device’s part of the hard drive specifically designated for cookies.
It is standard practice to use cookies to make your experience better when using a website.
Like many sites, we use “cookies” to recognize, collect, and/or track information about, and relevant to, your usage of the Site.
Please refer to our Cookie Policy for information on what cookies we use, for what purposes we use cookies, and how to control cookies.
Upon your first visit to the Site (and periodically after that), we will request your consent to our use of cookies, except for those strictly necessary.
DATA STORAGE
By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
LAWFUL BASIS OF PROCESSING PERSONAL DATA
We may process personal data relating to users if one of the following applies:
- users have given their consent for one or more specific purposes;
- provision of data is necessary for the performance of an agreement with the user and/or for any pre-contractual obligations thereof;
- processing is necessary for compliance with a legal obligation to which we are subject;
- processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us;
- processing is necessary for the purposes of the legitimate interests pursued by us or by a third party.
DATA RETENTION
We process and store your personal data for as long as required by the purpose they have been collected for.
Therefore:
- personal data collected for purposes related to the performance of a contract between us and the user will be retained until such contract has been fully performed;
- personal data collected for the purposes of our legitimate interests will be retained as long as needed to fulfill such purposes;
- we may be allowed to retain personal data for a longer period whenever the user has given consent to such processing, as long as such consent is not withdrawn;
- we may be obliged to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, personal data will be deleted and some of your rights (i.e. the right to access, the right to erasure, the right to rectification, and the right to data portability) cannot be enforced after expiration of the retention period. You may find specific information regarding your rights within the relevant section of this Privacy Policy or by contacting us at hello (at) thepurposelylost (dot) com or via the contact form on our Get In Touch page.
THIRD-PARTY DISCLOSURE
We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users (such as, for example, ConvertKit), so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
- Category A: Identifiers
- Category B: California Customer Records personal information categories
- Category D: Commercial information.
- Category F: Internet or other similar network activity.
- Category G: Geolocation data.
We disclose your personal information for a business purpose to the following categories of third parties:
- Professional service providers.
- Third parties whose services you purchase through our Site.
- Social Media Networks.
YOUR RIGHTS
Users have the right to do the following:
- Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their personal data.
- Object to processing of their data. Users have the right to object to the processing of their data if the processing is carried out on a legal basis other than consent.
- Access their data. Users have the right to learn if data is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing.
- Verify and seek rectification. Users have the right to verify the accuracy of their data and ask for it to be updated or corrected.
- Restrict the processing of their data. Users have the right, under certain circumstances, to restrict the processing of their data. In this case, we will not process their data for any purpose other than storing it.
- Have their personal data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their data from us.
- Receive their data and have it transferred to another controller. Users have the right to receive their data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any undue delay.
- Lodge a complaint. Users have the right to bring a claim before their competent data protection supervisory authority.
You can exercise your right to prevent such processing by contacting us at hello (at) thepurposelylost (dot) com or via the contact form on our Get In Touch page.
These requests can be exercised free of charge and will be addressed by us as soon as possible and always within thirty (30) days.
YOUR RIGHTS UNDER THE CCPA
Users who reside in California have the right to request any of the following
- disclosure of the categories and specific pieces of personal information we have collected
- deletion of personal information we have collected from you
- disclosure of the categories of personal information we have collected, the categories of sources from which we collected it, the business or commercial purpose for collecting or selling it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected
- disclosure of the categories of personal information we collected or sold and the categories of third parties to whom it was sold
You have the right not to receive discriminatory treatment for the exercise of these privacy rights.
Requests can be submitted by you or someone legally authorized to act on your behalf by email to hello (at) thepurposelylost (dot) com and via our web form.
These requests can be exercised free of charge and will be addressed by us as soon as possible and always within forty-five (45) days.
YOUR RIGHT TO OPT OUT OF THE SALE OF PERSONAL INFORMATION
Under the CCPA, “sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.
As per the CCPA definition, selling personal information includes disclosing information to a third party by using analytics tools, running ads or having social media pixels and plugins installed.
Users who reside in California have the right to opt out of the sale of personal information.
Requests to exercise your right to opt out can be submitted by you or someone legally authorized to act on your behalf by email to hello (at) thepurposelylost (dot) com and by following the link below and submitting your request via our web form.
Do Not Sell My Personal Information
NON DISCRIMINATION AND NOTICE OF FINANCIAL INCENTIVES
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.
Any financial incentive we offer will reasonably relate to the value of your personal information and will describe the material terms of the financial incentive program. Participation in any financial incentive program we offer requires your prior consent to opt in, which you may revoke at any time.
We do not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.
SECURITY
The security of your personal information is important to us.
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.
In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order, enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Unfortunately, no method of transmission over the internet is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
CHANGES TO THIS PRIVACY POLICY
This Privacy Policy is effective as of July 1, 2020 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of our Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.
If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.
We will update our Privacy Policy at least once every twelve (12) months.
CONTACT US
If you have any questions or concerns about this Privacy Policy, please contact us by email to hello (at) thepurposelylost (dot) com or via the contact form on our Get In Touch page.
CalOPPA (CALIFORNIA ONLINE PRIVACY PROTECTION ACT)
We agree to users visiting our Site anonymously.
Do not track signals
Pursuant to the California Online Privacy Protection Act (CalOPPA), we hereby disclose that we do not currently honor “do not track” signals issued by browsers or other third-party sources.
COPPA (CHILDREN ONLINE PRIVACY PROTECTION ACT)
For the collection of personal information from children under the age of thirteen (13) years old, we comply with the Children’s Online Privacy Protection Act (COPPA).
The Site is intended for individuals who are eighteen (18) years of age or older.
By visiting and using the Site, you represent and warrant that you are of legal age and meet all of the foregoing eligibility requirements.
The Site is not intended for children under thirteen (13) years of age.
We do not specifically market to children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen (13).
If you are under thirteen (13) years of age, please do not use the Site or provide any information on the Site, including your name, screen name, username, address, telephone number, email address, and payment details.
If we learn we have collected or received personal information from a child under thirteen (13) years of age without verification of consent from a parent or guardian, the personal information collected or received shall be deleted with no delay.
If you believe we might have any information concerning a child under thirteen (13) years of age, please contact us at hello (at) thepurposelylost (dot) com or via the contact form on our Get In Touch page and we will endeavor to delete such information with no delay.
EZOIC PRIVACY POLICY
CLICK HERE TO CHANGE YOUR PRIVACY CONSENT SETTINGS
EZOIC SERVICE PRIVACY POLICY
thepurposelylost.com ("Website") uses a third party technology called Ezoic.
INFORMATION ABOUT OUR ORGANIZATION AND WEBSITE
Ezoic is committed to protecting your privacy. We will only use the information that we collect lawfully in accordance with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).
Ezoic's principal activities are: Our privacy policy covers Ezoic Inc., Ezoic Limited and this Website: Ezoic Inc. 6023 Innovation Way, Carlsbad, California, United States Ezoic Limited Northern Design Centre, Abbott's Hill, Gateshead, NE8 3DF United Kingdom In order to provide our products and services and related support, it is necessary for Ezoic to transfer your personal data outside of the European Union. In such case, the data controller for this data for EU residents is Ezoic Inc. having it’s registered offices at 6023 Innovation Way, Carlsbad, California, United States. All questions of requests regarding the processing of data may be addresses to [email protected] If you do not consent to such collection, you can access this website without disclosing your personal data. Ezoic records data about the individuals and the traffic to this website. Ezoic is this website's limited agent (and data controller in the EU context) for the purpose of providing Internet data and optimization services. Ezoic may use this data to improve its service or enable other services (e.g., using visitor traffic logs or data posted through the service to improve the optimization of other websites). Ezoic may collect personal information as defined in GDPR (such as IP address and a unique id in a cookie) about visitors to your website for the purposes of statistics, analytics and personalization. In addition, Ezoic works with numerous third parties for the collection and storage of data and the providing of analytics and advertising services. We will process the data we collect about you to improve the operation of this and other websites. This information helps us make decisions about what content to show, how it should be formatted, the number, size and placement of advertisements and how content should be delivered to individuals. THis information is also used for analysis of performance and reporting. Our servers automatically record information (“Application Log Data”) created by your use of this website. Application Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We use this information to diagnose and improve our services. Except as stated in section (Data Retention), we will either delete the Application Log Data or remove any account identifiers, such as your username, full IP address, or email address, after 48 months. The personal information we collect is retained for no longer than necessary to fulfil the stated purposes in section “PROCESSING OF DATA AND CONSENT” above or for a period specifically required by law or regulation that Ezoic is obligated to follow. Personal data used to fulfil verification of certain types of services such as SSL certificate, payments, and billing will be retained for a minimum of 5 years depending on the class of product or service and may be retained in either a physical or electronic format. Even if you request deletion or erasure of your data, we may retain your personal data to the extent necessary and for so long as necessary for our legitimate business interests or performance of contractual obligations. After the retention period is over, Ezoic securely disposes or anonymizes your personal information in order to prevent loss, theft, misuse, or unauthorized access. We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from: unauthorized access improper use or disclosure unauthorized modification unlawful destruction or accidental loss. All our employees and data processors, who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors’ personal data. We ensure that your personal data will not be disclosed to State institutions and authorities except if required by law or other regulation You have the right to view information that we have collected about you and to request deletion of any personal information we may have. You can use this data lookup tool to complete these actions. Below is a list of usage, technical and identify metrics that are commonly stored and processed when you use this website Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Below is a list of cookies that are commonly set on this website. If there are any questions regarding this privacy policy or you wish to unsubscribe from our site and services you may contact us using the information below or by writing to us at: If you'd like to see a summary of the requests to know user information, requests to delete user information and requests to opt-out of ccpa compliance that this business has received:
DATA
PROVIDING VISITORS WITH ANONYMOUS ACCESS
AUTOMATIC COLLECTION OF INFORMATION
Personal Information
Use of Personal Information
Purpose/Activity
Type(s) of Data
Lawful basis for processing
To improve user experience
Your information helps us to provide you with a more pleasant, efficient experience on this website that may be customized to how you or others respond to content and ads on this or other websites.
To improve ad performance
Your information helps us to optimize the placement, size, timing and number of ads displayed to you. It enables us to make smart decision that help this website owner earn money but reduce the disruption of ads on your experience.
To improve content creation
Your information helps us learn what content you care about and enjoy and, the style of content you like and what you engage the most with. This helps us produce more content and features that you might like.
To improve website performance
Your information helps us measure various performance metrics about our site, such as site speed, so that we can improve the performance of this site.
PROCESSING OF DATA AND CONSENT
USE OF APPLICATION LOGS
DATA RETENTION
CONFIDENTIALITY / SECURITY
DATA ACCESS & DELETION
Your location information, including country, state, city, metro and postal code
The webpage your were at before this website
The type of browser you use and the version
The brand and operating system of your device
What time zone you're in and what time it is there
What pages on this site you visit
How you interact with this website, including time spent, how much you scroll and your mouse movements
The size of your devices screen and the size of the browser on that screen
What content you share on the page
If you copy and paste content on this website
What ad or link you clicked on to arrive at this website
The type of internet connection you use and your ISP or service provider
How long it takes for this website's content to get transfered to your browser, load in your browser and render
The weather where you are currently located
Your age and gender
Your ip address
A unique id so that we can recognize you
What ads you click on
Cookies
Data Usage Purposes
Necessary
Preferences
Statistics
Marketing
A list of Vendors that may be used on this website
Contacting Us
2885 Sanford Ave
Grandville, MI 49418
USA
Summary of Requests
https://g.ezoic.net/privacy/thepurposelylost.com/annualRequestSummary
regarding thepurposelylost.com
Email:
